There used to be a time when a mans grooming routine was simply the 3S ritual, shit, shower and shave; throw on his favorite cologne, after shave and he's out the door. Now you can walk down the aisle at Wal-Mart, Target, wherever, and find a smorgasbord of bullshit products. Skin toners,exfoliates and the list goes on. WTF is going on here? A man should not spend more time getting ready in front of a mirror than a woman unless he's a model and getting paid for that shit.